Netflix Stocks Climb as Subscriber Gains Break Wall Street’s Expectations

By Trisha Andrada

Jan 24, 2024 05:10 AM EST

With a strong 13 million new members in the last quarter, Netflix shocked Wall Street and dispelled fears that its campaign against password sharing was losing momentum.

Impressive Recovery

The number of subscribers reached an all-time high, matching the growth rates seen at the peak of the pandemic. Reportedly, The Crown and Beckham attracted large audiences, which contributed to a 13% increase in the company's total worldwide subscribers to 260 million.

According to the Financial Times, Netflix's operating income for the quarter increased to $1.5 billion from $550 million the previous year as a result of stronger revenue and lower-than-expected expenditure. After suffering subscriber losses in 2022, which rattled investor faith in the streaming business model, the streaming pioneer rebounded well in 2023, ending the year with a 12.5% revenue increase.

In stark contrast to the traditional Hollywood studios that have seen their linear television revenue plummet and their streaming losses mount, Netflix has expressed optimism about the future of its company. In a statement addressed to shareholders, the firm pointed out that streaming can also be a "very healthy business."

Though they made it clear they did not intend to purchase, executives said they anticipated consolidation among more conventional entertainment organizations. In a video conference with analysts, chief financial officer Spencer Neumann said, "Our historical bias is to build and not buy. We're not interested in some of the big linear assets that may or may not be available."

For the whole year, the business anticipated healthy double-digit sales growth. The company entered 2024 with a strong sense of momentum, according to the shareholder letter.

Netflix To Enter Comcast Next Week
(Photo : Pascal Le Segretain / Getty Images)

Also Read: Warner Bros. Discovery, Paramount Are in Early Talks to Merge: Report

Plans for 2024

This year, Netflix stated it will concentrate on improving the quality of its films and series offerings while also expanding its advertising business. Additionally, co-CEO Greg Peters expressed his expectation that the attempt to deter password sharing will continue to provide positive results. "We're going to continue to improve that engine and that will improve our growth for years ahead, not just in 2024."

Peters said that Netflix would start price hikes this year after the firm mainly paused them last year while it carried out the crackdown on password sharing.

To enhance its presence in the live-streaming industry, Netflix said on Tuesday, Jan. 23, that it had reached a $5 billion agreement with World Wrestling Entertainment (WWE), valid for 10 years. The deal fueled rumors that Netflix was setting itself up to join the likes of Amazon, Apple, and others in broadcasting live sports.

Also Read: Apple and Paramount Streaming Bundle Report Spurs Rise in Media Stocks

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