Investors wondered whether the arrival of Google's Chromecast would spell trouble for Apple since the dongle made Apple TV outdated. Nonetheless, analysts found reasons for the investors of Apple to welcome Chromecast.

In the second quarter, Apple sold 14.6 million iPads. Up to 100 million tablets were now being used by people across the globe. A study made by GfK stated that people who were born between 1977 and 1994 spent 23% of their time using Apple's iPad to watch the television shows.

Furthermore, Apple's iTunes currently owns a huge and engaged well-connected base when it comes to television, video rentals and sales. More than 800,000 television episodes and 350,000 movies from iTunes were downloaded every single day. 

Also, Google was not done offering services yet. Chromecast allows its users to access YouTube, Chrome, Netflix and Google Play. If Google would support the streaming of local contents, Apple TV would be disrupted. However, it would also cater to millions of Apple's customers that buy TV episodes in iTunes and download using their iPad.