Domino's Pizza Introduces Its Delivery Robot, DRU

By Staff Writer

Mar 18, 2016 11:15 PM EDT

Domino's Pizza revealed on Friday about their new delivery method where young and young at heart will be happy to wait for them and receive the pizza. If others use drones for delivery, the fast-food pizza chain uses Domino's Robotic Unit or DRU.

DRU is a four-wheeled robot that stands three-foot high and has a built-in compartment that can accommodate up to ten pizzas.  The robot is installed with a battery and on-board sensors enabling travel of 12.5-mile radius of its base store.  Customers will be able to get their order from the code sent by Domino's Pizza and need to enter it by typing into the keypad in the robot's body, Time reported.

"DRU is cheeky and endearing and we are confident that one day he will become an integral part of the Domino's family," New Zealand general manager Scott Bush told AFP.

According to The Verge report, the delivery robot was developed in Australia and is the latest in a series of tech-centric crusade from Domino's. The company developed a Siri-like virtual assistant where customers can utilize for ordering. Pizzas can be as well ordered through text messages with pizza emoji that started last year.

The starting date for Domino's trial with DRU was not yet announced, but the government of New Zealand is very thrilled about it.   

"This is an exciting opportunity for New Zealand... over the last 12 months I've been actively and aggressively promoting New Zealand as a test bed for new transport technology trials," says Transport Minister Simon Bridges.

DRU, Domino's Robotic Unit, is the world's first autonomous pizza delivery vehicle and was unveiled Thursday night in Brisbane.  The droid was developed in collaboration with Australian startup Marathon Robotics using sources from the military and its own technology together with Domino's GPS tracking data, as reported by The Guardian.

Domino's Pizza has added a new type of delivery method and introduces DRU or Dominos' Robotic Unit that can hold up to ten pizzas in its compartment. The delivery droid can travel up to 20 km/h and is created to go about on footpaths, bike paths and trails.

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