McDonald's "All Day Breakfast: Bigger Menu" Boosts Its Stocks
McDonald's full breakfast menu is available at selected locations. Customers can order any or all breakfast items such as McGriddles, McMuffins, biscuits and hash browns. The all-time American favorite fast food chain's stock went up to 0.70% to $119.25 on Wednesday early afternoon trading.
As reported by TheStreet, the change has been tested in Tulsa,OK and North Carolina Triad area, says BrandEating.com which is a fast food website. October of last year, McDonald's introduced the all-day breakfast menu that includes half of its 24-item breakfast menu. The move has helped build the company as a 'winner' in the restaurant industry as written by Jim Cramer in Real Money article.
"Once derided as a silly idea, the breakfast-all-day concept has rocked this quick-serve world," Cramer said in the article. "Plus, CEO Steve Easterbrook has outlined a value package that has the franchisees -- the ones who really control things -- drooling with possibilities."
McDonald's expanded menu is called "All Day Breakfast: Bigger Menu." Customers could order not only McMuffins or biscuits but selected restaurants will offer both including McGriddles.
The nationwide test expansion may not be a major move even if all-day breakfast definitely been awesome for business at McDonald's. Pantries must be conformed in a way to cater serving a few breakfast sandwiches while serving the full menu the whole day will necessitate more, according to Consumerist.
When the all-day breakfast was launched in October, customers could only order a biscuit or McMuffin based on the fast food chain's location and what it serves.
During that time, Lisa McComb, McDonald's spokesperson said, "If a location isn't able to offer hash browns at this point, that doesn't mean they may never offer them as more learning continues to happen."
McDonald's did it again. By offering the all-day breakfast menu, stocks went higher. Testing has been done in Tulsa,OK and in the triad area of North Carolina. Once the offer becomes successful with good customer feedback, the all-day breakfast menu will soon be offered nationwide.