Weather New York, NY +84°F

Investors

Greatist raises $4.5 million to develop Millennial health site

Close
(Credit: Michael Loccisano/Getty Images for New York Times) SAN FRANCISCO, CA - MAY 29: Moderator Lisa Aliferis, editor and blogger, State of Health, KQED News (L) and California Health and Human Services Agency Secretary Diana Dooley speak onstage during The New York Times Health For Tomorrow Conference at Mission Bay Conference Center at UCSF on May 29, 2014 in San Francisco, California. The New York Times Health For Tomorrow Conference\
January 22
12:23 AM 2016

Greatist Inc., New York-based online publication focused on fitness and health content, has raised 4.5 million US dollar in Series A round. This recent financing increases the start-up's total funding amount to 8 million US dollar. According to the reports, the Series A funding was headed by California-based Floodgate and included investors like Strauss Zelnick, Andy Rusell, John Gardner, David Pecker, Jonathan Miller, Ramit Sethi and Chris Hughes.

The four-year old online publisher that turned to be profitable last year is seeking to raise more finance to create high-touch, custom programs with advertisers like FitBit and Kind, the Ad exchanger said. Derek Flanzraich, CEO of Greatist, wants the company to grow in the fitness and health space. The company's editorial screw is high-quality, like quoting medical publications in its health related articles, and low-output.

According to Flanzraich, with less than 25 percent traffic coming from social media and over half from search, the company has grown 250 percent from last year. Flanzraich added that the company will utilize the funds to add more staffs, on the advertising department, to create additional custom programs like events and original content.

The conventional content tactic has become popular among the growing online publishing startups. Other comparable startups like LittleThings and PureWow have also concentrated on conventional content as they begin the direct sales trades, Flanzraich said.

The company receives ten million distinctive page views per month and have newsletter subscribers of about 2 million. In addition, Greatist is looking forward to turn the brand power to paid customer health venture, MobiHealthNews said citing Derek Flanzraich.

In April 2013, the company acquired Sportaneous, an app for locating nearby wellness classes, as an effort to widen a fresh product that tracks people's fitness activities. However, Greatist has not gone great with the purchase of Sportaneous.

"Everything we do is mobile-first. It would be silly not to -- 70 percent of our audience is mobile or tablet. We imagine that will continue to move in that direction. We spend very little time focusing on our desktop experience, and most of the time talking about the mobile experience. But we're a little wary of the app-first approach." Flanzraich said MobiHealthNews.

Fortune said that the site prints two to three evergreen health articles that are supported by proper scientific research and scrutinized by two experts. Flanzraich said that the company is not undertaking any shortcuts in order to breed page views.

The success of the site, which has high social media shares, is not measured by page views but by engagement and return rates, according to Flanzraich.

© 2019 VCPOST, All rights reserved. Do not reproduce without permission.
Tags
Share

Comments

Join the Conversation

Subscribe to VCpost newsletter

Sign up for our Deals of the Day newsletter.
We will not spam you!

Real Time Analytics