Hulu attracted three bids worth over US$1 billion from interested companies. The bidders include the partnership of AT&T and Cherin Group.

The current bidders for Hulu include Guggenheim Digital Media, who is jointly bidding with KKR & CO LLP, a private equity firm and DirecTV.

Streaming video site Hulu was put on the market early this year after owners disagreed on the management and operations of a web service that they provided. The web service streams TV programs and other videos to subscribers.

Hulu was created in 2007. Currently Hulu has more than 3 million subscribers for its video streaming products. Premium services are rated at US$7.99 a month. Hulu generated of about US$700 million total revenues last year.

After the failed sell off in 2011 by owners Walt Disney Co and News Corp., the proposed price tag in excess of $US 1 billion increases the likelihood of a sale.