Video Companies Raise Funds Through IPOs
Several video companies, including YuMe and Justin.tv, raised funds via initial public offerings (IPOs).
YuMe filed for an IPO of $65 million, Justin.tv raised $20 million, SigFig raised $15 million, Basno $1 raised million, and Mingyian raised $500 thousand. In addition, Epoch, a mobile video app startup, went out of beta stage. Last but not least, iKnowl, a Pakistani startup, raised $175 thousand.
Video-related traffic on the internet became highest in 2010. For the first time that year, video upload and download comprised 53% of all customer internet traffic.
The rise in the number of video startups was consistent with Cisco's prediction. Cisco's Visual Networking Index predicted that video-related internet traffic would increase by more than four times in 2015 and that video would make up two-thirds of all the content on the internet.
Traditional advertising and social media were affected by this video craze so that Facebook, Twitter, Instagram, and other popular social media websites joined the bandwagon to take slice of the pie.