Survey: Southeast Asian children are 20% more digitally active than U.S children
By Staff Writer
Jan 18, 2016 05:52 AM EST
Regions
BEIJING, CHINA - JULY 14: An overweight Chinese student plays a game on his mobile phone as he waits for a medical check before training at a camp held for overweight children on July 14, 2014 in Beijing, China. Obesity is a growing problem amongst the burgeoning middle-class in China, and recent studies show that the country is now the second fattest in the world behind the United States. Many parents send their children to special summer camps in an effort to get them into shape and prepare them for the hectic challenges of life in one of the world's largest economies. (Photo : Kevin Frayer/Getty Images)
YANGON, MYANMAR - NOVEMBER 30: A Burmese boy plays with a mobile phone waiting for his father to finish work November 30, 2012 in Yangon, Myanmar. Business is booming in this newly opened Southeast Asian country. Import restrictions have been eased resulting in many new cars seen on the streets. (Photo : Paula Bronstein/Getty Images)
A recent survey shows that children at the age of 6 to 14 in Southeast Asia are 20 percent more active in mobile usage than the U.S children of the same age group. The survey is conducted by SuperAwesome, an U.K-based startup.
According to Venture Beat, the research reports that 87 percent of kids in Southeast Asia use smartphones. Among the numbers, half of them have their own mobile devices. On the other hand, only less than 30 percent of kids who use gadgets have their own phone. However, U.S kids own more tablets at 47 percent.
The result is concluded from markets data in Indonesia, Malaysia, Thailand, and Singapore. SuperAwesome interviewed a total number of 1,800 kids in the region for this study.
Furthermore, the study explains that mobile device provides the main access for Asian kids to consume media. Asian kids use smartphones to catch up on TV, as well as play games. In fact, mobile gaming is the third most-popular activity for Asian kids to do in their spare time. Watching TV, using the television or other electronic devices including smartphones, comes slightly before gaming.
In numbers, about 70 percent Southeast Asian kids play mobile games in their spare time, higher than the 56 percentage of the U.S kids. While U.S kids prefers social apps, data shows that 80 percent of the most-used apps for Southeast Asian kids are indeed mobile games.
The infographic report released by SuperAwesome also shows difference inside the age group. 50 percent of kids from age 12-14 go online regularly after school, compared to 36 percent kids from the age 9-11 group and 24 percent in younger kids. Kids from the age group of 12-14 also consume more of social media in their spare time.
SuperAwesome, who conduct and share the survey, is a startup that put together a safe ad network for children. They strive to provide safe mobile, web, and online video advertisements for kids, according to Techinasia. The startup have recently hit 200 million views per month in the U.K, Europe, and the U.S, and already expand their area of service to Australia and Southeast Asia.
Overall, the results concluded that children in this region is the most digitally engaged compared to any other region in the world. It also proved that kids industry, especially digital industry, is very important and that media and technology have a huge impact on the new generation.
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