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Amazon filed a lawsuit against 1,114 fake product reviewers in Fiverr

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October 20
1:18 AM 2015

Amazon is filing a lawsuit over 1,114 fake reviewers of Amazon products identified under the website Fiverr, a website for hiring freelance writers.

Amazon, the largest online marketplace, is suing 1,114 fake customer reviewers of the freelancers' website fiverr.com, The Independent U.K. cited the issue. The case which was filed on Friday at the Washington, D.C. court enlisted over a thousand defendants by the user name, John Doe, offering fraudulent Amazon product reviews.

The lawsuit explains a group of sellers and manufacturers using false reviews to destroy the brand. The complaint emphasized these reviews can weaken the customer's trust in Amazon products.

Amazon said they conducted a massive investigation on Fiverr, cited on Digital Trends. The company's investigator disguised to communicate with some Fiverr users asking a bogus review with Amazon products. One user under the name of bess98 offers Amazon review service for $5. Another user even offered multiple accounts and IP addresses in writing fake reviews to shake off Amazon.

In line with that, TripAdvisor U.K. would also file legal cases to restrict fake review dealers and identify those who commission them.

At the same time, companies that will be found commissioning fake evaluation will be subjected to have a red warning on their site which could affect their own reputation. "If you do these things we will close in and we probably will catch you and we will penalise you," a representative from TripAdvisor cautioned.

Ashley Hurst from the legal firm, Olswang, in the U.K. said in a news from the Telegraph, "The Competition and Markets Authority has recently looked into the sale of fake online reviews and we may well see regulators and internet platforms take further action in the UK over the next few years."

In general, his small step from Amazon does not guarantee the solution to the root cause. Though Amazon said this is just a beginning of their legal action to filter fake reviewers as companies hire them.

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