Apple launches Apple Music to Chinese consumers
Apple finally announced the launching of Apple Music to Chinese customers. The app comes with a three-month trial. After that, 10 Chinese yuan per month will be charged. iTunes, iBooks, and Movies were also made available.
Beginning September 30, Chinese music fans could enjoy Apple Music on their devices. The app comes in a three-month trial period. Charges will be applied soon after though it is definitely much cheaper compared to its U.S. price. For only 10RMB per month or US$1.57, customers will have full access to millions of songs from local and international artists.
Apple Music also offers a family plan for up to six members for 15RMB a month. As mentioned in the news release from Apple, an iCloud Family Sharing is required.
Apple's SVP of Internet Software and Services Eddy Cue said Chinese consumers are the largest market for app downloads all over the world. So they're bringing Music, iBook and Movies all at once. "One of the top requests has been more great content and we're thrilled to bring music, movies and books to China, curated by a local team of experts."
Apart from international artists like Taylor Swift and Ed Sheeran, Apple Music also features local singers like Li Ronghao, Eason Chan, and G.E.M.
With Apple Music, you can play song in the albums or download it for offline listening. The Music's catalog has a list of various radio stations as well. More to that, Apple found a way to connect artists with their fans. Through the app, artists could share backstage photos and videos, share some lyrics or even release songs from their devices.
In line with that, Tech Crunch stated Apple Music is now available for Android phones. Apple had made a wise decision in unlocking Apple Music to Android devices as Android is more popular in China than iOS, according to a report from CNBC.
Aside from the Music, Chinese consumers could also rent movies on iTunes for 5RMB, though users could buy new releases in HD for 18RMB while paid iBooks starts at 0.5RMB.
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