Candy Crush Saga makers nearing IPO

By IVCPOST Staff Reporter

Jun 20, 2013 09:32 AM EDT

Famous digital game "Candy Crush Saga" developer King.com recently appointed JP Morgan Chase & Co., Bank of America Corp., and Credit Suisse Group AG as advisors for its impending initial public offering, according to two sources familiar with the endeavor.

The game developer is officially registered as Midasplayer.com Ltd. King.com said it has not decided yet on the amount and the specific time period of its public offering, said the sources who wanted to remain anonymous due to the confidentiality of the plan.

Reports show that "Candy Crush Saga" has overtaken other games to claim the title of most popular game played on the Facebook platform.  Facebook, the largest social media website in the world, has 45 million registered users according to AppData, a statistics and usage tracking identity.

Another game developer who used Facebook as platform, Zynga, recently recorded a drop in its shares, plummeting by 71 percent since its initial listing in 2011.

"Candy Crush Saga" is now also the second popular game on Apple's AppStore.

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