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Twitter announces global expansion of self-service ads platform
In its effort to increase advertisement revenue, Twitter announces a global expansion for their self-service ads platform. According to Twitter, the service will now cover more than 200 countries from the previous only 33 countries.
According to Twitter's official blog, the expansion will cover countries from Honduras to Hong Kong.
With this new announcement, Twitter also said that their ads service will support up to 15 languages to make sure that the ads will reach their niche audience. The company also said in a statement according to The Economic Times, currently there are 100, 000 active advertisers working with twitter including Medium-sized Business (SMBs).
CNBC said that the data means, that the number of advertisers using Twitter is up by 74 percent since last year.
Twitter also said in the statement that "Anyone with a small business, from tech startups, to retail, and even mom and pop shops can now use our platform". Currently, there are 316 million active users on Twitter.
With Twitter outside of US active users accounts for 77 percent of their total users, the move according to analyst will boost investors' confidence to the company as revenue from the advertisement is expected to increase. Twitter second-quarter earnings drops as their active user per month are decreasing.
Before this, only big companies such as Coca-Cola and Nike were given the opportunity to buy ads across the globe via Twitter, This new move will give SMBs the same advantage and opportunity to increase their profit through the click-through ads on Twitter.
This new advertisement plan might be too late for Twitter according to some analyst since they had launched the advertisement service for Medium-Sized Business (SMBs) two years ago.
However the move can be profitable for Twitter, as Michael Graham of Canaccord Genuity once highlighted that Twitter growth can be done by increasing number of visitors to the website be it in the form of innovation, simplification or marketing campaign.
According to Bob Peck of Suntrust, Twitter stock is expected to increase more in the coming weeks as new Twitter CEO will be announced likely around Labor Day. It's expected that Jack Dorsey will be hired as the new CEO. Twitter stock has fallen more than 20 percent since their last earning announcement.
Twitter advertisement account registration is open and new registration can be done immediately via Twitter Ads website and all business are encouraged by the company to register.
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