Apple is venturing on a new and big path in original programming business, Variety reports. This technology giant is exploring a different course, like that of Netflix and Amazon. Such a move will absolutely surprise and give a huge competition to the content world, as Apple will become a very strong competitor to those streaming juggernauts in this field.

As the Cupertino, California colossus begins meeting and negotiating with the Hollywood executives as well as the greater entertainment industry, a lot of rumors and predictions are once again circulating on the Internet. Though there are far more unknown things than the opposite, this might be the biggest move Apple will be taking by far.

Producing or creating its original content might sound way more ambitious for a tech giant. But this won't stop Apple from gearing up and taking a whole new level to step up its brand. It is yet unclear if Apple will produce its own movies or television shows. However, through iTunes everyone can download any movies and television shows. Thus, this move is not quite surprising anymore.

Eddie Cue, the executive-in-charge of Apple Music, is said to lead the unit in creating original screen content. The first time Apple Music service was launched, it garnered an 11 million trial users. This makes it a successful milestone for the whole company. Moreover, Apple also introduced its own radio station, Beats 1, with subscription music service. Its in-house team has already created music videos for artists like Eminem, Drake, and M.I.A.

Whether the rumors about Apple's original content production are true or otherwise, just keep up-to-date on this matter and wish the success of it. Definitely, Apple will again soar high as it ventures on a new beginning in the near future. No one really knows when will this big move be made possible, but one thing is for sure: it will most probably happen.