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Zynga increases profits but loses users; Plans to launch new game

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August 7
2:55 AM 2015

Two of Zynga's games have improved by 274% compared to last year's bookings, which made the company soar in terms of profits and bookings. Plus the company is currently brewing a new game.

Hit it Rich! and Wizard of Oz Slots have become hits and Zynga plans to release Willy Wonka in the future. These most recent results show that the company is getting their grip on various titles.

Although Zynga rose in terms of income or profits there was a decline in their number of users, which resulted to their stocks going down by 1 percent. Zynga is said to have reduced their daily active users by 23 percent, their monthly active users by 32 percent.

The company's financial reports showed almost $200 million in revenue, which is 30 percent higher than last year. Zynga expects to have revenues ranging from $175M to $190M for this year's third quarter.

Zynga Chairman and CEO, Mark Pincusclaimed that the company has been doing well in terms of earnings and also making dramatic improvements in their growth opportunities and announced the appointment of Frank Gibeau as one of their board directors.

Pincus said in an interview with GamesBeat that their venture into the slot games category entailed a lot of hard work while considering game value for the players all the time. Their strategy is said to improve the lifetime value of their games.

Zynga also announced the launch of their Willy Wonka game on 2016 and an unnamed game by the end of 2015. The new games will still belong to the slot games category.

Zynga's chief game designer for slot games, Joe Kaminkow, said that they are excited to release the games to their avid fans all around the world. He believes that Willy Wonka will be a great addition to their social slot games and hopes to make all their gamers feel like winners.

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