Unified acquires Awe.sm, financial terms undisclosed
Unified announced acquisition of startup company Awe.sm without disclosing the financial terms of the deal. Meanwhile, Awe.sm has received $5.3 million from Foundry Group, Upfront Ventures and other investors.
Unified is operates as a social operating platform while Awe.sm was launched as a developer’s tool to record social sharing. However, Awe.sm’s focus was directed towards advertisers. Unified has been offering tools for online ads purchase and for keeping track of ad-buying schemes.
Earlier this year, the company has taken in new tools to record the trends of a company’s social ad spending. Unified said that by acquiring the technology of Awe.sm, the company would be able to deliver more detailed data regarding the effectiveness of a client’s campaign, especially those that are occurring outside of social media.
A representative from Unified said that the acquisition of Awe.sm would enable the former to open an API framework to be able available for both partners and developers alike.
Unified would be joined by five Awe.sm team members which would total the company’s workers to 90.