Startup firm OwnZones Media Network has taken in a new investment valued USD5.9 million. OwnZones operates by wrapping a paywall in an article, images, e-books, images, videos and music. Company investors think that this is a good move to generate income instead of packing up the entire content of a site with advertisements, said TechCrunch.

According to the recent records, digital advertising firms are in demand in the market valuing ad comapnies more than USD40 billion, said TechCrunch.

The new funding was announced by OwnZones today. The startup did not disclose information regarding the names of the new investors. OwnZones was established in 2010 and had taken USD500000 seed funding a year after.

OwnZone CEO Dan Goman said, “As we continue our rapid growth, the announced capital investment allows us to fine-tune our platform technology and build the most complete turn-key sales channel for premium partners to maximize the value of their content.”