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Lifesum receives investment from Bauer Media Group and SparkLabs Global Ventures

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April 14
2:28 PM 2014

A USD6.7 million investment was led by Bauer Media Group and SparkLabs Global Ventures in Lifesum, Swedish digital startup company, reported Bloomberg. The startup, which helps users monitor calories and cut down weight, announced the funding today.

Lifesum has a record of more than 4 million registered users for its app. The Stockholm-based company helps members set their meat plans and track daily exercise routines. The investment for the startup was noted to be among the biggest first rounds of investments in the region for 2014, said Lifesum. On the other hand, Bauer operates with publishing more than 600 magazines that included InTouch, Shape and Cosmopolitan. Meanwhile, SparkLabs is a new investment fund.

Lifesum is currently available in Europe but will expand its reach into the international market following the investment from Bauer and SparkLabs, reported Bloomberg. Lifesum was reported to have received a funding from Unilever valued USD100000 along with other startup firms.

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