Ooomf receives new fund valued USD2.1 million, changes name to Crew

By Staff Reporter

Apr 10, 2014 01:53 PM EDT

Ooomf announced changing its name to Crew following the announcement of the new fund, reported TechCrunch. Ooomf, a startup discovering and handpicking apps and developers, was reopened as a freelancer marketplace last year.

Crew said that the new fund has taken in USD2.1 million in a new round. The investment was led by Atlas Venture’s Fred Destin along with other investors including Moo.com, CustomMade, AngelList and Creative Market. The new fund investment was also participated by AngelList’s founder Naval Ravikant, iNovia Capital, Boldstart Venture Capital and Real Ventures, reported TechCrunch.

The shift of the company was further explained after co-founder Mikael Cho said last year that the most significant way for app discoverability was for firms to establish quality apps. Since last year, Crew has already smoldered USD500000 because of the company’s shift to freelance marketplace.

Cho said that their team had gone “super lean and began connecting its creatives to temporary gigs using simple tools, like a Wufoo form and Mailchimp newsletter,” reported TechCrunch.

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