Flayvr has secured $2 million in its seed round to automatically organize smartphone photos and videos. The Israeli app has now reached the two-million mark in its user base, according to TechCrunch.

Kaedan Capital, former Microsoft exec Moshe Lichtman, iAngels, and Aviv Venture invested in the seed funding. Angel investors such as Rafi Gidron, Yariv Gilat, Partam Hightech and Zohar Gilon also participated in the financing. THe Tel Aviv-based startup will use the new capital to expand its workforce to 10 and enter the US market, the report detailed.

Chief executive officer (CEO) Ron Levy said: "Right now, we are focused on creating a new mobile photo and video gallery experience, built around memories rather than a never-ending scroll of thumbnails. There are obvious opportunities to take this same kind of innovation to the large, disorganized shoeboxes in the cloud, but the focus today is on perfecting the mobile experience. Flayvr technology can do for photos and videos what Waze did for maps and WhatsApp did for messaging,"

The Flayvr app automatically organizes a smartphone user's photos and videos based on several factors. It also provides an easier way for these files to be shared on social media sites. The good design is an added bonus to the mobile gallery app, TechCrunch.