British analytics firm raises $150K in seed funding to track customer behavior

By VCPOST Staff Reporter

Apr 08, 2014 08:17 AM EDT

Visual customer analytics firm announced that it had scored $150,000 in seed financing from Kima Ventures in August. The British company has also emerged from private beta today, according to VentureBeat.

Chief executive officer (CEO) Liam Gooding said of the company: "Marketing wants to know which traffic sources convert the best, Product wants to know which features are getting used the most, Sales wants to know who's ready for an upgrade, and Customer Success needs to know who's struggling and maybe thinking about canceling. One huge area we're innovating on is machine learning and pattern recognition. Imagine if we told you which customers were thinking about canceling next month, so you could pull them back?" works like combined customer relationship management (CRM) software, Google Analytics, and a machine-learning tool. It analyzes client behavior and needs during an encounter with the company's product. What sets it apart from other analytics firm is that it is specifically made for startups and small firms, the report explained.

The London-based company has been in private beta for about a year. Cazoomi, Oktopost, and Blazemeter are among its current clients, VentureBeat reported.

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