UK-based PayasUgym secures £1.6 million more in new funding round

By Nicel Jane Avellana

Mar 25, 2014 09:02 AM EDT

PayasUgym has secured £1.6 million in additional funding, bringing its fundraising total to £3.5 million, TechCrunch reported.

Albion Ventures and MMC Ventures led the round. It was also participated in by angel investors' Active Hotels' Founder and Reevoo and YPlan Chairman Andy Phillips, Toptable Founder Karen Hanton, Toptable Founder Investor Olaf Siedler, Canons Health Clubs chain Founder Harm Tegelaars and Mark Ferguson. The startup counts Supremum Capital and other private investors whose names were not disclosed as its previous investors. As part of the deal, Phillips will become part of the Board of Directors of PayasUgym, the report said.

PayasUgym is startup founded in 2011 that enables users to look for and purchase discounted passes to a gym around their neighborhood. The platform provides customers with a convenient method of looking for and buying access to fitness clubs on a pay-as-you-go basis. Whether they are looking for short-term memberships that range from a single day to a month to three months, PayasUgym targets both returning gym customers and gym beginners. The company pledges that they provide prices which are always cheaper compared to the price customers would pay when they buy their passes straight from the gym, the report said.

The platform is easy to use. All that users need to do is register, search for local gyms and health clubs and once they have made their choice, they can just purchase the passes. PayasUgym then sends the passes straight to the user's phone through SMS or through his or her email, the report said.

Users can choose from the over 1,700 health clubs that are part of its platform which makes it the biggest online gym network in the UK, providing access to 1 in 3 of the health establishments in the UK. Among its partners are Virgin Active, Pure Gym, Hilton Livingwell and Energie, the report said.

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