Microsoft rebrands 'Windows Azure' to 'Microsoft Azure'

March 25
9:04 AM 2014

Satya Nadella, the new Chief Executive Officer (CEO) of US-based software giant Microsoft has announced that the company is gearing up for a cross-platform campaign. In connection to this, the firm is rebranding 'Windows Azure' to 'Microsoft Azure,' according to VentureBeat.

The product name change is part of Microsoft's move towards supporting an open ecosytem of services, said unnamed sources of ZDNet. Presently, Windows 8.1 and Windows Phones are both having a hard time taking off. Now Microsoft has decided to move away from its Windows-focused platform to gain traction, the report explained.

The rebranding is expected to take effect on April 3. In addition to the Microsoft Azure rebranding, the company is also expected to make another major announcement regarding Microsoft Office on iPad during the firm's Build conference in San Francisco. Microsoft Office on iPad is set to be released on March 27, Pulse 2.0 detailed.

The Azure service is used by developers for cloud-based application building and management. The service also powers Microsoft Xbox One and supports workloads for Linux and Oracle, the report added.

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