Social news service Nuzzel is finally coming out of its beta phase and letting all users in. Before, a request had to be made before users could use the service, according to TechCrunch.

Nuzzel gives users access to a public feed containing the most popular news that are customized according to their interest. The best part of the feed is that users do not need to tweak any of the settings because it is automatically tailored to their personal preferences. Right now, the service is available as a website. But founder Jonathan Abrams said they are launching an iPhone app in the next couple of months, the report detailed.

The California-based firm also announced a new Chief Operating Officer (COO) in the person of Kent Lindstrom, who used to work for Friendster. The latest addition brings the startup's total headcount to four, the report added.

Nuzzel was founded in 2012 in San Francisco by Friendster founder Jonathan Abrams. To date, the startup's total raised capital amounts to $1.7 million. Its investors include several high net worth individuals such as David McClure, Ronny Conway, and Stephanie Palmeri, VentureBeat reported.