US-based facial expression recognition startup Emotient nabs $6M in funding, launches app for Google Glass

By VCPOST Staff Reporter

Mar 06, 2014 12:04 PM EST

Emotient has raised $6 million in its second funding round led by Seth Neiman. In addition, the facial recognition tracking startup has started a private beta for its Google Glass app, according to The Next Web.

Intel Capital, an existing investor, also contributed to the round. The San Diego-based startup said it will use the new capital for the commercialization of its unique app, which it is planning to integrate first into the retail sector, the report stated.

TechCrunch cited Chief Executive Officer Ken Denman saying: "All good business leaders know 'you get what you measure', and being able to objectively and accurately monitor customer sentiment allows retail teams to build plans and tactics to win. The ability to measure real-time customer sentiment, as it relates to customer service, products and merchandising is a huge opportunity for businesses to drive focus and therefore sales."

Emotient's Google Glass app is called "glassware." The startup explained that the app will give the Google Glass wearer the ability to determine a customer's reaction during a sales encounter. That way, salespeople will be able to decide on the most appropriate response for their potential clients in real time, TechCrunch reported.

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