Google Glass looks to roadshows to change public perception of glass
Google still has months to go before it publicly rolls out Google Glass but it seems that after the initial publicity, majority of the recent news around the project has not been very good, TechCrunch reported. Apparently, every good round of hype about the Glass, negative news follows.
Recently, it was reported that the New York Police Department was testing Glass. Although Google is not working with the NYPD, somebody probably got the specs through the search giant's Explorer program. That story was sufficient to get privacy fears about Glass circulating again and comments on the story run by CNN on the issue shows how people view Google Glass, the report said.
TechCrunch reported that Google's problem stems from the fact that only a few people have tested Glass while the rest of the public has something to say about it. Since the firm is not ready to introduce the product publicly yet, Google has been going on roadshows since late last year to promote Glass. Google went to Atlanta this weekend to give customers the opportunity to try the innovative product, the report said.
The rationale behind the roadshows is to allow people to try the product so they actually understand how the product works. For most people, the belief is that Glass records everything around them. They even think that Google has tools that will allow them to lose their privacy, including a built-in face recognition technology, the report said.
The truth of the matter, however, is that Glass is not as interesting. This comes to the point where, in the Atlanta roadshow, Google allowed the public to witness most of the sports Glassware and Word Lens. This allowed people to see that Glass is a useful tool that does not just give updates about the weather and the latest happenings on Google+. In these roadshows, Google also gives politicians the opportunity to try the product, the report said.
TechCrunch reported that Google needs to expand its roadshows so that the public's view of Glass can be changed.