Warner Bros mulls investing $10M to $15M in YouTube game video site Machinima

February 27
1:07 PM 2014

Warner Bros is thinking about investing between $10 million and $15 million in YouTube's game-focused video website Machinima, according to a Wall Street Journal (WSJ) report. The firm has until the end of the week to decide on the matter, wrote TechCrunch.

Machinima is known for its user-generated shows that center on video games and the gaming culture. Its live action shows include Ghost Source Zero and Mass Effect: Red Sand. As of December, the site had garnered a total of 2 billion monthly views from all over the world and has 10,000 video partners, the report detailed.

According to WSJ, Machinima has been looking for a new Chief Executive Officer (CEO) and a new source of funding for several months now. Last November, founder Allen DeBevoise announced that he was searching for a person who will take his place as CEO, the report explained.

To date, Machinima has raised a total of $35 million in funding from its investors. WSJ said the video site has struggled to generate profit both on its own website and on YouTube, TechCrunch reported.

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