California mobile marketing startup Kahuna bags $11M in Series A funding

By VCPOST Staff Reporter

Feb 26, 2014 11:25 AM EST

Kahuna raises $11 million in Series A financing to help marketers deliver automated push notifications. The mobile marketing firm's new funding came from Sequoia Capital, according to TechCrunch.

Launched just last fall, Kahuna says it now has Yahoo, 1-800-Flowers, QuizUp, and the New England Patriots as its clients. The startup builds user profiles that will help deliver the right content of push notifications to the target audience at the right time, This can be significant for developers who are trying to get their app users to spend more, the report detailed.

According to co-founder and Chief Executive Officer (CEO) Adam Marchick, Kahuna's initial clients report a 20% response rate to the company's messages. The company's approach involves AtoE Testing which tests five different marketing pitches all at the same time. This results in fewer but more quality sent marketing messages, the report explained.

Marchick said: "You don't need to send five messages at 5am to get your point across," he said. "If you send one at 8:30am on my commute to work, that's awesome."

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