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Sony's SmartBand wearable to be released globally next month

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February 24
11:54 AM 2014

Sony annouced at the Mobile World Congress in Barcelona on Sunday that it will release a wearable technology called the SmartBand SWR10. It will be available in 60 markets in March, TechCrunch reported. 

The tiny wearable gadget was first introduced at the CES in January, but the Japan-based firm was silent about the release date. The new products of Sony is part of their "push into an ever-connected experience centered around its Xperia products," 

While the SmartBand is a fitness tracking device, Sony said it is much more than that. The company describes the wearable in its press release as "a new user experience based around three core pillars - Lifelogging, 'Wearing smart' and 'Life tools'."

TechCrunch reported that 'Wearing smart' and 'Life tools' encompass such functions that are normally found on wearable gadgets like "sleep monitoring, vibrating notification alerts, and remote control of media playback." It's the term 'Lifelogging' that's a bit of a challenge to understand, the report said.

TechCrunch quoted the Sony press release for the company's description of the feature. Sony said, "Lifelog application - Communication and entertainment, staying on top of the things that matter to you Sony's innovative new Lifelog application binds the SmartWear Experience together, enabling you to discover your past, enjoy your present and helping inspire your future. Together with SmartBand, the Android app enables you to effortlessly capture life and entertainment - places visited, music listened to, games played, books read - and presents it a beautifully visual interface."

The release added that a user can see "how active you were, where you went, what pictures you took and how you have been communicating with your world. Lifelog will also help you set activity goals, monitor your progress and make recommendations to help inform future decisions."

SmartBand is only compatible with Android devices. Based on Sony's statement, it looks like some of the functions related to Lifeblogging would also need particular applications, the report said.

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