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Amazon set to launch TV set-top box in March

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February 21
4:20 PM 2014

A new report by Re/Code says Amazon will launch its TV set-top box in March. The original date during the holiday, the initial launch date, were postponed, reports TechCrunch.

The new streaming box of Amazon should allow users to access the company's media library content, including Amazon Instant Video titles that US Amazon Prime members get for free. In addition, Amazon has a rich catalog of music files that are compatible with a home theater device, the report detailed.

According to Re/Code, the Amazon device will use a forked version of Android, which is similar to the OS that Kindle Fire tablets run on. Sources familiar with the situation have previously reported that the TV box will also be a games device, the report explained.

Amazon's entry into the streaming media sector will potentially give the company an advantage in the market, especially if it is using Android and can access the Amazon Appstore. Some of the firm's rivals have not yet successfully achieved access to an open app library. Rumors say Amazon will also post a $20 to $40 increase in its Prime subscription fees to cover the cost of the new device, TechCrunch reported.

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