Denmark's Waoo! was added to the Netflix Inc. list of pay television partners offered by the world's largest subscription streaming service utilizing set-top boxes. 

Waoo!'s client base would be able to utilize on-screen access to Netflix through their existing video services. This was confirmed by the companies through a statement. Waoo! is a fiber optic network service and has 270,000 listed customers for its service.

On the other hand, Netflix is still expanding, this time the Los Gatos, CA based firm had also signed up cable-TV operator Virgin Media. It also has Com Hem of Sweden to provide access to its portfolio of films and television shows through their pay television services. 

According to its CFO David Wells during an investor conference held in New York, the company also is seeking to sign up US cable operators in its service.

Netflix share price increased by 1.4% to USD322.48 at close of New York trading. Overall, its share value has tripled in 2013.