Shopzilla snaps up California online ad startup Connexity

By VCPOST Staff Reporter

Feb 21, 2014 11:27 AM EST

Online advertising startup Connexity confirmed on Thursday that it has been purchased by e-commerce firm Shopzilla. The financial terms of the acquisition deal were not disclosed, according to VC Star.

As part of the deal, Connexity's eight-man team, will remain in Ventura. Co-founders Dave Gross and Dean Banks will stay as well, the report added.

Gross explained: "We are staying here for the time being. There are a lot of ad technology companies in Ventura County and Santa Barbara that make it a fertile pool for hiring, et cetera, so having an ad branch in Ventura County is part of the plan."

According to a statement released by Shopzilla, it will connect is audience buying division Aisle A with Connexity's media-buying platform. Chief executive officer (CEO) Bill Glass also said the e-commerce firm has been investing a lot in data science. The two companies have been working together since 2013 to merge their shopping data and core capabilities, the report explained.

Connexity is a Ventura-based company that monitors Internet behavior to generate targeted online advertisements, VC Star reported.

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