Card-based publishing platform Citia has secured $600,000 in additional funding from angel investors that include David S. Rose and Geoff Judge, TechCrunch reported. This brings to $2.8 million the total funding raised so far by the startup launched in 2012.

Citia Founder and Chief Executive Officer Linda Holliday told TechCrunch that the Internet is "melting" and moving towards a structure that is more "card-based." She said, "I've been watching this movement from solids and pages to liquids and flows. Everything's becoming atomic."

Citia intends to give marketers and content creators the chance to capitalize on that shift. When it was launched, Citia first offered card-based layouts for publishers of e-books. Today, however, it has the capability to power various types of web pages, such as that of eMusic's Year in Music 2013. Visitors who go to the site are given the chance to browse through cards arranged in different stacks that showcase each of the albums. The individual cards can be connected to and gives users the chance to listen to tunes, the report said.

Holliday, herself an angel investor and co-founder of Medical Broadcasting Company which has been renamed Digitas Health and now owned by Publicis Group, calls Citia a "platform as a service." Although Holliday said the firm's first projects require more hand holding, her vision is for Citia to ultimately be the technology provider for these kinds of online experiences. She added that Citia can also sit on top of content management systems and as such WordPress and the like are not rivals in the space, the report said.

Marketers can take advantage of the fancy layouts and the platform that powers them in various ways. They can add and organize streams of content from social media and other services like Facebook, Twitter and YouTube automatically. Citia also enables websites to create three-dimensional layouts which are more vibrant, allowing users to see through a lot more content.