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London-based Togethera closes £250K in seed funding to roll out private family photo-sharing app

February 7
2:27 PM 2014

British family photo-sharing startup Togethera has raised £250,000 in a seed round led by European and San Francisco-based angel investors and entrepreneurs. The app was launched on Android to address the photo privacy concerns of some family members on social networks, according to TechCrunch.

Investors in the said round include Kirill Makharinsky, Andy McLoughlin, Andrew Bredon, Nic Brisbourne, Alexios Vratskides, Chris Burke, and HOWZAT Partners, the report detailed.

Togethera was previously available on iOS only. The app enables exclusive photo and video sharing among family members. The main difference with other similar apps is its absolute privacy. Users have no friends, followers, or privacy settings. They also cannot be added, messaged, or subscribed by other users. One can only be invited to join a group by a person who has his email address. However, each user can belong to more than one family group on the site, the report explained.

Co-founder and Chief Executive Officer (CEO) Sokratis Papafloratos said: "Family relationships are complex and are never represented accurately by a single group. Enabling users to create multiple groups allows them to use the product in a way that reflects their real life. I believe we've delivered that, while still keeping the product brutally simple, so it can be used comfortably by all generations in a family."

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