US-based startup Snippit pockets $500K in seed round to launch an app that adds music clip to photos

By VCPOST Staff Reporter

Feb 07, 2014 09:50 AM EST

Snippit has secured $500,000 in an internal family seed funding round. The newly-launched app offers a new twist to photo-sharing by letting users embed a 4-to-10-second music clip to the photo that they share, according to TechCrunch.

Users can either choose songs that are downloaded on their handset, or select from the song previews on iTunes. They can also put captions and locations to their photo. In addition, Snippit has a friend-tagging feature, the report detailed.

According to co-founder and Chief Executive Officer (CEO) Joe Grano, the length of the music clip means the startup does not need to strike deals with recording firms since their usage is still within fair use. This also helps the firm avoid spending additional cash for licensing, which other online music services are doing, the report explained.

The San Francisco-based startup's investors include Grano's father, Centurion Holdings CEO Joseph Grano. His father was also an ex-chairman of UBS Financial Services, TechCrunch reported.

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