Tapingo secures $10.5M in funding to make ordering food via mobile a breeze
Mobile food ordering platform Tapingo has raised $10.5 million in its second round of funding led by Khosla Ventures. Previous investor Carmel Ventures also participated in the said round, according to VentureBeat.
The San Francisco-based startup helps make ordering and paying for food an easier process. Using its web and mobile apps, users choose restaurants with pickup and delivery services. After choosing their orders, customers pay online. The order will either be delivered to the customer or be ready upon arrival at the restaurant, the report detailed.
Tapingo focuses on the mobile factor of ordering food. The app determines the user's locations and preferences to make recommendations over time. The startup's long-term vision is about mainstreaming mobile commerce, the report explained.
Tapingo wants to be an indispensible tool in ordering food. The firm is currently building up its merchant and customer network, beginning with college campuses, because these places are usually retail dense. In addition, it is full of college students who actively use their smartphones, VentureBeat reported.