Russian investor AddVenture invests in e-store and food startup

By VCPOST Staff Reporter

Dec 13, 2013 04:33 AM EST

Moscow-based investment fund AddVenture has invested in two online startups in the country. The financial terms of one of those transactions were not disclosed, according to VentureBeat., Russia's biggest online jewelry retailer to date, has received a $2 million investment from AddVenture. The new capital will fund the jewelry seller's marketing strategy and opening of showrooms in Moscow and other big cities. In addition, the e-store will revamp its website into a more user-friendly version, the report said.

AddVenture has also invested in food delivery startup This Moscow startup offers home delivery of food ingredients and products based on recipes of famous Russian and European chefs. The company's customers receive a step-by-step photo instruction for the every recipe ordered, the report explained.

The amount invested in has not been disclosed. The food startup will use the new capital from AddVenture to develop software needed for its business. The firm will also prepare for expansion to other cities, VentureBeat reported.

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