California startup's growers platform OnFarm gains global recognition

By VCPOST Staff Reporter

Feb 03, 2014 11:04 AM EST

Fresno State alumnus Lance Donny is getting global attention for his agricultural startup, OnFarm. The firm helps growers make more informed and smart decisions by consulting data integrated on the startup's platform, according to The Collegian.

Last year, OnFarm received the Most Likely to Succeed honor in the tech category of the Launch: Silicon Valley 2013. With that award, OnFarm went on to join the IBM Global Entrepreneur of the Year Award contest this year. Out of the thousands of firms worldwide that applied for the said award, OnFarm was selected as one of the top six finalists, the report detailed.

OnFarm started in April 2012 as a growers' subscription service for making smart decisions based on data collected and filed in one dashboard. When 2013 began, the startup only had five partners. But this year, OnFarm already has 24 partners, the report stated.

The firm uses hardware technologies such as weather, moisture, soil, satellite images, agronomy tools, and personal sensors and combines them in one business dashboard. The dashboard is personalized for every grower. All the information gathered from various companies are gathered in a single platform, the report explained.

The final awarding ceremony of the IBM competition will be help in San Francisco on Thursday. Among the judging criteria is the people's choice award. Donny's startup already won the contest for the North American people's choice, The Collegian reported.

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