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Smile Mom raises $1.5M seed funds to link moms to each other

January 23
11:22 PM 2014

Moms who feel guilty about spamming their Facebook page with pictures of their children will now have a mobile social network alternative for these photos, TechCrunch. The app, called Smile Mom, which seeks to link moms with other moms in the area already boasted of 14,000 users in beta.

Smile Mom was founded by those who established social gaming startup Paprika Lab which was sold to GREE two years ago, the report said.

So far, the company behind Smile Mom called Smile Family was able to obtain seed funding amounting to $1.5 million from angel investors and institutional investors. Those who backed the Seoul, South Korea-based firm included Albatross Investment, Capstone and Fast Track Asia, the report said.

Smile Mom CEO John S. Kim told TechCrunch that Smile Mom is trying to come up with solutions that parents-even those in the company-face. There are not enough mobile channels which allow moms to talk to each other. Facebook is inadequate as some friends and co-workers do not share the same enthusiasm moms have about their personal and family lives, the report said. It cited the UnBaby.me tool which kept baby pictures from entering the news feed of the social media site which people actually loved.

Smile Mom, however, does more than minimize Facebook baby spam. It's also a place where moms can go to for advice, parenting tips and share their routines.  The app features a home feed similar to Pinterest, user profiles, photo sharing and albums, updates, comments, chat and other features that one would find in a social media site. It may not be unique but the Smile Mom app is designed well and quite fun to use, the report said.

Smile Mom is only available on Android for now but early this year, an iOS version is set to be launched. Its rivals in the field of family networking apps include eFamily, 23snaps, Tweekaboo and Lifecake, the report said.

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