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US startup Change Collective raises $1.4M seed funding for self-improvement app

January 23
7:06 AM 2014

Boston startup Change Collective (formerly called Revv), has just closed $1.4 million in seed funding to help people initiate positive changes in their lives using a smartphone app, according to Boston.com.

Local investors Founder Collective, NextView Ventures, and New York's Eniac Ventures participated in the seed financing, the report said.

Change Collective is building a mobile website that will serve up content from motivational and health experts such as Ari Meisel, JB Glossinger, and Chris Kresser. The platform will showcase a combination of motivational text messages, short videos, and web content. According to co-founders Ben Rubin and Derek Hasswell, their team is also developing native apps for the content, the report detailed.

Rubin explained the business model of Change Collective: "We want people to pay for it. There will be free courses and free trials, but we want to get the best experts and get really good buy-in from people taking these courses, so it will be priced somewhere between a book and a seminar. And we intend to share a very healthy portion of revenue with the expert."

Rubin expressed the company's hopes to add more engineers, content producers, and customer acquisition staffers to Change Collective's workforce, Boston.com reported.

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