US video syndication startup Vidible secures $3.5M in Series A funding
Vidible, a New York startup that links buyers to sellers of video content, confirmed that it has raised $3.35 million in Series A funding. The said round was led by Greycroft Partners, wrote TechCrunch.
The fundraising was first revealed in a document filed in late December. The company is only confirming and sharing the details of the new now. According to co-founder and President Tim Mahlman, IDG also participated in the latest round, the report stated.
Mahlman said the current techniques of syndicating methods are archaic. Publishers usually look through unsorted Media RSS feed with very little control over data. With Vidible, content buyers can use tags to search for different kinds of videos. Relevant files will be played automatically. Content creators get to control where their videos get played. In addition, both sides get access to analytics, the report explained.
According to Mahlman, the beta version of the company's product was launched over the summer. At present, the product has 100 video providers signed up and over 1 billion monthly impressions being served. The Vidible president also said the company is planning to expand internationally, TechCrunch reported.