Samsung Electronics Co appoints Gregory Lee as President of North America Headquarters

By Nicel Jane Avellana

Dec 14, 2013 04:15 AM EST

Samsung Electronics Co said it had appointed Gregory Lee as President of the firm's North America Headquarters or NAHS on top of his role as the President of Samsung Telecommunications America or STA. The appointment is effective immediately, said the South Korean company.

Lee will reportedly manage the businesses of Samsung across its North American offices, including Samsung Electronics America Inc, Samsung Telecommunications America and Samsung Electronics Canada Inc. He will still continue to be at the helm of the mobile business operations of STA and work to strengthen its leading position in the US smartphone and wireless markets, a company statement said.

Five months ago, Lee was appointed as President of STA, which is based in Dallas. Before that, he served as the President of Samsung's Southeast Asia and Oceania Headquarters for three and a half years. He also worked as the Global Chief of Marketing in the Samsung Electronics Headquarters in Korea. The statement said Lee's leadership and innovative Southeast Asian operations made it a recognized expert. He will continue to build on the success of STA and head Samsung's business management in North America.

According to the statement, outgoing President and CEO YK Kim of NAHQ will go back to Korea to advise the Global Marketing Operations in the Samsung Electronics Headquarters. In his three-year tenure at NAHQ, Kim led Samsung to become the ninth most valued brands of Interbrand. The company also attained substantial business gains while expanding its philanthropic efforts.

Samsung Electronics Co manufactures televisions, smartphones, printers, personal computers, home appliances, cameras, semiconductors, LTE systems, medical devises and LED Solutions. A global leader in technology, it has a workforce of 270,000 in 79 countries. The statement said it posts annual sales amounting to $187.8 billion. Samsung Electronics North America is the US arm of Samsung Electronics. NAHQ is based in Ridgefield Park, New Jersey. 

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