Austin's Apptive raises $1M to expand e-commerce partnerships
Mobile merchant-commerce (m-commerce) app maker Apptive announced it completed a $1-million funding round last year. This was according to a report published by Silicon Hills.
The Austin-based firm plans to use the new capital for the expansion of its partnership with online sellers and e-commerce platforms, the report said.
In a news release, Apptive co-founder and Chief Executive Officer (CEO) Chris Belew said, "With close to half of time spent on e-commerce sites coming from smartphones and tablets, online merchants understand the importance of taking their stores mobile. Prior to Apptive, developing a native m-commerce app meant spending thousands of dollars and dealing with endless complexity."
Apptive has struck deals with Bigcommerce, Volusion, 3dcart, and Shopify. Those partnership deals give the app maker access to nearly 200,000 online retailers, the report detailed.
At present, there are 18,000 merchants using Apptive's platform to create a mobile commerce app. The firm saw a surge in usage after its deal with Bigcommerce in June, Silicon Hills said in its report.