VMware's positon on hybrid cloud seen in new cloud platform service vCloud

By Rizza Sta. Ana

Nov 25, 2013 01:49 PM EST

A VentureBeat article reported about VMware's newest investment in hybrid cloud technologies. Called vCloud service, the platform would reportedly allow mega corporations to manage hybrid cloud infrastructures, or networks that are part data center and part public cloud. The report noted that although a veteran at server virtualization within data centers, VMware have yet to venture into the cloud until its newest technology.

VMware is a US-based company that has been providing cloud and virtualization software and services since its inception in 1998. It was considered the first company to successfully create a virtual x86 architecture. Its headquarters is based in Palo Alto, California.

VMware vice president of product management and product marketing for cloud services Matthew Lodge explained about the company's direction at the tech site's recent CloudBeat Conference and said, "Our strategy has really changed to focus on three things." Lodge mentioned these things include the software defined data center, the hybrid cloud and mobility.

VentureBeat described that the data center nowadays should be software-centered, such that servers and all other data center resources could be configured easily like cloud services, and is now considered by VMware for product creation. Moreover, big corporations reportedly wanted to capitalize on public cloud services benefits but do not want to let go of a legacy system. Also, Lodge also said its strategy for creating a product also considers mobility, as a shift to use cloud services via mobile devices like smartphones and tablets was foreseen.

Lodge added, "We're seeing a lot more interest in hybrid cloud. A lot of customers want to move to hybrid cloud because they see that both public cloud and what they have in their data center are going to be coexisting for many years to come. Most of our customers are moving to hybrid cloud because of the agility that it gives them. It's not necessarily about cost savings."

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