Bitstrips spurs mixed reactions on Facebook
Bitstrips, a new smartphone application, allowed users to create cartoon versions of themselves. Users would be able to choose from over a thousand templates to create an avatar that looks like them or the people they know. To further create funny situations, Bitstrips also allowed users to create comic strips complete with thought bubbles.
So far, over 11 million users already downloaded the app. As a result, the Las Vegas Guardian Express reported that more than 300,000 comics had flooded Facebook feeds. According to a report in Syracuse.com, this has spurred various reactions from users of social media. A Twitter user complained that it was cheap while others said they were obsessed by it.
Meanwhile, a study conducted by Nanigans revealed mobile ads on iPhones were better for business. Nanigans is one of the largest buyers of ads on Facebook. Nanigans said that of the 200 billion ads on Facebook, mobile ads on iPhone had returned more than 1,790% on investment compared to ads on Android. Facebook's desktop ads created a 152% overall return on investment.