Video advertising technology firm Teads announced the close of its Series A investment round with USD 5.2 million. The financing came from Partech Venture and Elaia Partners. Proceeds from the round would be used by Teads to expand globally in the video advertising market. It would also help Teads grow its customer base that already included brands Le Monde, Financial Times, The Economist, Forbes and Reuters, among others.

As part of the transaction, former Criteo COO Pascal Gauthier would be joining Teads as an Independent Administrator. Criteo is a portfolio firm of Elaia Partners.

Teads is a two-year old France-based startup that enables publishers to receive substantial revenue streams. The company's user-friendly video ad formats can run in various content forms, including home pages, music and social media pages. Publishers would no longer need to make editorial video content for video advertisers. Its inRead technology allows video ads to run within articles. This guarantees that ads get 100% exposure time. It also enables Teads to capitalize on the rapidly growing market of video advertisers.