The premier online grocery store in Shanghai, FIELDS, with its strong focus on safety, freshness and quality, announced a USD5 million Series A investment round. The round was lead by ClearVue Partners, a private equity fund that target fast growing and promising consumer companies in China.

According to FIELDS CEO Steve Liang, "Over the last four years, we have developed strong relationships with our suppliers in order to guarantee the freshest and safest products. We have created an in-house operations system allowing us to source, package and prepare everything internally, skipping short cuts and building trust with our customers. This investment will allow us to increase spending on state of the art testing for food safety, expand our operations to include recruiting top talent, website and IT upgrades and expand the capacity of our warehouse."

For its part, ClearVue Partners Managing Director William Chen, "Fresh food delivery is a rapidly growing category in ecommerce, especially in China and what sets FIELDS apart is their dedication to providing the safest, freshest food to its customers. We invested in FIELDS based on their successful business operation, management team and their focus on safety and quality in addition to their support of local Chinese farms."