Israel based provider of online tools which help create websites, Wix.com Ltd., will avoid the New York Stock Exchange and instead be listed in the Nasdaq.

According to Nasdaq OMX Group Executive Vice President Bruce Aust, "Wix is listing on Nasdaq. We don't talk about timeframes for IPOs. But they are coming to Nasdaq."

Wix filed with regulatory authorities an application to sell USD100 million in shares in the largest initial public offer by a company in Israel listing in the United States. The largest ever was SodaStream Int'l Ltd in its 2010 debut, according to data obtained by Bloomberg. 

Wix Director of Communications Eric Mason declined to provide a comment on a decision for a listing on the Nasdaq, through an emailed response forwarded to Bloomberg News. 

While Nasdaq had scooped everyone by landing Facebook in its 2012 IPO, the bungles done forced Twitter to register instead with the NYSE.