LVMH brands in turmoil

October 6
5:48 PM 2013

LVMH, if it were to acquire all the remaining independent luxury brands in the world, it would still have room for more purchases to its growing empire. The French group's appetite for acquisitions had been allowed by its investors since its flagship brand, Louis Vuitton continues to drive growth at ten percent in the past decade while accounting for nearly half of the profit for the group.

This year though showed signs of change as more consumer's moved away from logo branded luxury goods. One of its main markets, China, saw government intervention drive sales to a near halt. Another major concern was the announcement of Marc Jacobs, Vuitton's star designer, would leave the fashion house to set up his own brand.

In this light, investors have begun to review the profligate acquisitions undertaken since it may take years before another cash cow can be put in place. The review is across the sixty brands under the LVMH portfolio, raning from Christian Dior to Hennessey cognac. The main drawbacks of the group is its lack of experience in building a brand from the groun up as well as being one of the world's worst stock performers. 

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