Social media backup startup SocialSafe had received an additional USD1 million in capital commitments from investors. SocialSafe's product is an app for both Mac and Windows that allow uses back up their social media account content. Since 2009, the startup had already raised a total of USD1.855 million.

The second interim round saw participation from original investors like long-time tech investor Marco Sodi and new investors from Knight Ventures. The recent funding also saw Microsoft Corp's researcher Gordon Bell as one of its newest investors. Bell would also be the startup's advisor as well. Bell was known for his work called "Lifelogging." "Lifelogging" is the act that would digitize data related to a person automatically and makes the data available in search engines.

The recent funding would go towards SocialSafe developing the app as a mobile product available for smartphones and tablets. It would also develop the product to act as a "personal cloud" support, enabling personal social media data to be saved in cloud services like DropBox or Skydive.