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Slice raises USD23 million in Series B funding

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August 23
9:24 AM 2013

Slice is a technology startup envisioned to organize all commerce data by getting information from users' email accounts. The startup had closed a total of USD23 million in Series B funding led by Rakuten. The latter is often called Japan's Amazon. Russia Partners, Lightspeed Venture Partners,DCM, Innovation Endeavors and NPD Group also participated in the funding.

The new funds would allow the startup to bring in different perspectives from outside Silicon Valley. This was according to Slice CEO Scott Brady. "We've got a very significant Asian company, and we've got a very significant European presence now. The goal was...to expand our thinking. But our core mission hasn't changed. We're still focused on organizing all the commerce people have," Brady said.

Slice was founded in 2010 and made its first product debut in May 2011. The product launched was "All My Purchases" that served as an add-on for Yahoo Mail. It allowed users to find all their confirmed orders and receipts in one spot. After a few years, the company's technology became more sophisticated and extensive.

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